My areas of expertise:
Digital Marketing
As a digital native, digital marketing is particularly close to me. I bring awareness to how digital communication channels enable integrated communication. I can rely on in-depth experience in the data-driven execution of awareness and performance campaigns on the search, social media and display channels.
High-tech B2B Marketing
With enthusiasm for technologies and innovations, I manage to understand the market demands for even highly technical products and translate these into effective and compelling campaigns.
Marketing Communications
The development of holistic 360° communication concepts is my specialty. I particularly enjoy developing cross-channel and integrated communication plans, deriving relevant KPIs to measure success, and implementing them to ensure the optimal customer journey, at the every stage of the marketing funnel.
Brand Management
With my background in brand and media studies, I have been able to work in-depth on several brand implementations. From corporate and employer brands to product and personal brands - I have experience in analysis, conception and brand-focused communication.