Laura Grimm

I am an international business economist with a master's degree - and my professional focus is always on the business importance of branding and marketing activities. I am also an ambitious person who carries out assignments reliably and in a structured manner without neglecting my creative streak.

My areas of expertise:

Digital Marketing

As a digital native, digital marketing is particularly close to me. I bring awareness to how digital communication channels enable integrated communication. I can rely on in-depth experience in the data-driven execution of awareness and performance campaigns on the search, social media and display channels.

High-tech B2B Marketing

With enthusiasm for technologies and innovations, I manage to understand the market demands for even highly technical products and translate these into effective and compelling campaigns.

Marketing Communications

The development of holistic 360° communication concepts is my specialty. I particularly enjoy developing cross-channel and integrated communication plans, deriving relevant KPIs to measure success, and implementing them to ensure the optimal customer journey, at the every stage of the marketing funnel.

Brand Management

With my background in brand and media studies, I have been able to work in-depth on several brand implementations. From corporate and employer brands to product and personal brands - I have experience in analysis, conception and brand-focused communication.

Work experience

BMW Group, Munich (Germany)

Jan 22 - present

Master Thesis Candidate "Digital Marketing"

Jul 21 - Dec 21

Online & Performance Marketing Intern

Rohde & Schwarz, Munich (Germany)

Oct 20 - May 21

Marcom & Campaign Manager

May 19 - Sep 20

Working student "Marcom & PR"

Jan 19 - May 19

Bachelor thesis student "Employer Branding"

Aug 17 - Jan 18

Internship "HR Marketing & Eventmanagement"

Schwäbisch Media, Ravensburg (Germany)

Apr 18 - Dec 18

Working student "Social Media"

Liebherr Group, Pamplona (Spain)

Feb 17 - Mar 17

International Management Support

Deutscher Bundestag, Berlin (Germany)

Sep 15

Internship "Parliamentary work & PR"


Important info

Munich, Germany

Available to work

Get in touch